Funnels

Track your app’s core flows, where users drop off, and what gets in their way.

Build funnels from custom events to track how many users reach each step, where they leave, and how long it takes them to move forward.

Track conversion over days, weeks, or months, with every build upload marked on the chart to see how each release impacts performance. Use the Cadence view to explore conversion by hour and weekday, spot recurring patterns, and catch anomalies.

When conversion drops, use the Friction view to investigate why. See the crashes, errors, slow traces, and network requests users encounter at each step. Open session replays from users who dropped off to understand what happened before they left.

Keep your most important funnels pinned at the top of the Funnels page for quick access, or explore them with your coding agent through Measure’s MCP server.